If you are prospecting for new business, New Sales Simplified can help you. This guide is written by Mike Weinberg and S. Anthony Lannarino. It is 229 pages long and is focused on techniques you can use to develop a consistent flow of new clients who will regularly make use of your products or the services you offer.
you are a salesperson or head a sales team, you will find this text
useful. It goes through the essentials of developing a strategy for
selling your product. If you are new to business or have been doing well
for a long period of time but want to improve even further, it will
provide tips you can use to raise your income.
of the biggest strengths of this text is the style that the information
is delivered in. It’s lighthearted and funny and that alone makes the
idea of cold calling someone seem less intimidating. While it walks you
through the best way to build rapport with a new prospect, it makes you relaxed too.
New ideas are taught using stories. This makes it easier for you to remember the how of carrying out a particular strategy
when you need to. Even if you are stressed, the examples are pleasant
to remember. Things that are learnt while in a strong emotional state,
such as happiness, tend to be remembered. The authors use that fact to
help ensure that you remember most of their content.
important concepts without being offensive. You learn to remember that
every sales conversation involves getting feedback from the prospect as
to what their needs are and matching what you have to offer with their
needs. All in all, if you want to become a better salesperson, New Sales
Simplified will teach the skills that help you get more business and
prospects than ever before.
The link to “New ideas are taught using stories” is an affiliate link and I will earn from any sales generated through it.
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